We were approached by LESTRANGE to help formulate the Biophilic Design strategy for their global stores, culminating in an accessible guide that could be used across different regions. They needed a design guide that would reflect the brand ethos, and while there was an existing foundational knowledge of biophilic design, they were eager to extend this to ensure future stores had a point of difference that was fitting and unique to LESTRANGE.
We started our creative process with LESTRANGE by researching their existing brand identity and translating this into spatial terms, addressing both the tangible elements such as materials and sensory considerations, as well as community and placemaking. The OHD team looked at how the strategy could better connect LESTRANGE’s community and physical spaces to nature through biophilic design.
From here we embarked on a collaborative discovery workshop with the team in London. During the workshop we creatively discussed material and planting strategies, as well as other spatial approaches to help the team and their designer Fred Rigby consider how to integrate a biophilic approach into their store design.
“Getting the insight from Oliver Heath Design on the holistic nature of Biophilic Design dramatically enhanced our perspective in finding a language to inspire a closer connection to nature.”
The final design guide was created as a curatable and bespoke document from which future store designers can pull inspiration to fulfil LESTRANGE’s biophilic approach. Within it there is an extensive range of strategy pertaining to the senses, community, planting, materials, and products.
This ensures future designers of their stores have the biophilic tools to create a space that is both consistent in reflecting brand values as well as offering an experiential retail approach that is unique to the locale of each store.
